"Midcentury Modern® has become a mainstream aesthetic and language in London thanks to the Midcentury Modern® Show" Nick Darken, creative partner at Albion
"Where did that ubiquitous phrase midcentury modern begin? Modern Shows® I think " Barbara Chandler barbarachandler.co.uk Interiors Editor Evening Standard
The celebrated shows Midcentury Modern®, Midcentury East, and the Midcentury and Midcentury Modern® Pop Ups are an extension of Showhome, a one off open house event, that was set in Lucy’s 60s house in a wood in South East London. Look out for Midcentury South and West coming very soon.
Back in July 2002 Petra Curtis and Lucy Ryder Richardson mixed everything they loved from Eley Kishimoto homeware and Multi ceramics to Sixties Scandinavian sideboards and chairs. Selling 90% of the curated collection of midcentury and modern furniture in one day spurred them on to produce a larger event where midcentury dealers and modern designers gather to sell their work. Since that time, the dynamic vintage and design loving duo have sourced for top clients including Saatchi & Saatchi and tapas brand Brindisa and have gone on to produce bigger and better shows, advise TV producers, broadsheet journalists and top collectors building up a portfolio of investment furniture and art.
Modern Shows was asked to show a Midcentury Modern® Pop Up of 20 plus dealers and designers at designjunction in 2012 in recognition of the fact that, despite being "the show for modern antiques" rather than a designer brand, the Midcentury Modern® trademark has become synonymous with great style, history and integrity. The follow up 2013 Midcentury Modern® designjunction pop up was called 'the best thing on the ground floor". In 2014 we at Modern Shows decided to concentrate on other projects including a pop up at a 4.5 million property in Fulham and a shop window offered to us by Fritz Hansen and Skandium in their Margaret Street shop. These two kind offers show how far we have come as a brand with the trademarked Midcentury Modern® and Modern Shows and we look forward to an exciting future.
Modern Shows was picked by Wayne and Gerardine Hemingway and The South Bank to be furniture and homeware curator for Vintage Festival 2011. Although asked back on several different occasions, we have not yet had time to squeeze it in popping up at their fantastic festivals as much as we love The Hemingway family. However we do continue with our marketing partnership.
Voted the show destination of 2009 by Time Out, both Midcentury Modern® and The Midcentury Show have a cult following of midcentury aficianados and design lovers who gather one Sunday a few times a year to feed off their mutual love for design at what has been described as an inspiring museum style pop up shop.
We do regular marketing swaps with Collect at the Saatchi, Cockpit studios, New Designers, The Design Trust, Jeffrye Museum etc
Some of the many amazing people we spot shopping at our shows:
Spiderman aka actor Andrew Garfield, Salvage Hunter's Drew Pritchard, Fashion designers including Jonathan Saunders, Monocle's Tyler Brule, Stylist Katy Grand, Fashionista Susie Bubble, Christina Schmidt, Magnus Englund, Tom Dixon, Orla Kiely, Margaret Howell, Ally Cappellino, Patrick Kielty, Lee Mack, Stephen Merchant, Jenny Eclair, Jimmy Carr, Artists Dinos Chapman and Mike Nelson, SCP’s Sheridan Coakley, Britain’s top furniture designers Russell Pinch and Matthew Hilton, Mary Portas (Mary Queen of Shops), Saffron Aldridge and Ian-Wace, the Liberty team, South Bank buyers, Heal's designers and buyers, Selfridges buyers, Tate Shop buyers, The Crafts Council, James Bond set designers, The Conran Design team, Camilla Nicholls and Frieze, collector Dominic Palfreyman, curator Bruce Haines, Tent and Origin’s Ian Rudge, presenters from the Antique's Roadshow, top property developers, hedge funders, interior designers for houses, offices, stage and screen, stylists, top writers including Dominic Bradbury and Dominic Lutyens and many celebrities that would rather keep their anonymity.